10 stars heading Google’s efforts to build a media and party empire

He’s a swat aficionado, incited tag chief, incited digital-music exec.

During a 30-year career as a record writer and song exec, Lyor Cohen worked with or helped rise such acts as Jay-Z, The Killers, Ed Sheeran, Bruno Mars, and Kanye West.

Then he switched sides.

YouTube scored a vital manoeuvre when it hired Cohen in 2016. Among his aged tag pals, a pierce was unpopular. For a accumulation of reasons, many once saw Google as a threat. The categorical hit is that YouTube doesn’t compensate adequate for a song videos that helped spin a site into an party juggernaut.

But Cohen, a former CEO of Recorded Music during Warner Music Group, has finished most to patch adult a relationship. Cary Sherman, CEO of a Recording Industry Association of America, a labels tip lobbyist, complimented a pursuit Cohen’s done.

“I consider Lyor Cohen is doing a really good pursuit of persuading a people during YouTube that they need to be partners with a song industry,” Sherman told Business Insider in a new interview.

Meanwhile, YouTube stays one of world’s a largest song distributors. And to opposite a plea from Apple Music and Spotify, Cohen recently helped launch YouTube’s new subscription song service.

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