He’s a swat aficionado, incited tag chief, incited digital-music exec.
During a 30-year career as a record writer and song exec, Lyor Cohen worked with or helped rise such acts as Jay-Z, The Killers, Ed Sheeran, Bruno Mars, and Kanye West.
Then he switched sides.
YouTube scored a vital manoeuvre when it hired Cohen in 2016. Among his aged tag pals, a pierce was unpopular. For a accumulation of reasons, many once saw Google as a threat. The categorical hit is that YouTube doesn’t compensate adequate for a song videos that helped spin a site into an party juggernaut.
But Cohen, a former CEO of Recorded Music during Warner Music Group, has finished most to patch adult a relationship. Cary Sherman, CEO of a Recording Industry Association of America, a labels tip lobbyist, complimented a pursuit Cohen’s done.
Meanwhile, YouTube stays one of world’s a largest song distributors. And to opposite a plea from Apple Music and Spotify, Cohen recently helped launch YouTube’s new subscription song service.