70 million Americans are meddlesome in shopping Apple’s new $350 intelligent speaker, HomePod. According to a new survey, 33% of American adults are considering buying a new device.
That usually drops to 30% when respondents are asked to review HomePod with Google Home and Amazon Echo.
The results, from a Morning Consult inhabitant survey of 2,200 adults, seem to prove that a obvious Apple Effect is still really many in force: when Apple enters a new market, it mostly dominates a space really quickly.
Take smartwatches, for example, where Apple has about 55% marketplace share.
Almost half of stream Apple business — people who possess a Mac, an iPhone, or another Apple product — are potential HomePod buyers, according to a report. 45% pronounced they were interested, yet that series drops to 40% when people were asked to cruise a alternatives.
However, “interest” does not always interpret into an tangible purchase.
57% of respondents pronounced cost was “very important” in creation shopping decisions. Apple’s HomePod will be $200-$250 some-more costly than Amazon’s really successful Echo and Google’s comparatively new Home. Amazon also has a poignant lead in a market, and Morning Consult’s information indicates that it could be a preferred code that consumers will select in a rival situation.
One other engaging square in a research: a list of what consumers caring about many in a intelligent home speaker. Morning Consult asked people that facilities were “very important” when deliberation shopping a voice-controlled partner for their home.