Developer discussion deteriorate is behind us, withdrawal in a arise a outrageous raise of program updates to come, promises of imagination features, and a rather clearer instruction for where a mechanism platforms we use each day are going.
The final of them is always Apple’s WWDC, and this year, we was struck by a suspicion that we can’t seem to shake even nonetheless we know it’s not totally accurate: this was a unequivocally Googley year for Apple’s product announcements.
On a aspect level, that feeling comes from a fact that Apple had a lot to speak about. It has 4 vital program platforms (at least), and it has updates for all of them. Running by all of that creates for a prolonged and rather scattershot keynote. Google I/O has always been similar. The biggest pursuit we have after a Google keynote is perplexing to find a awake account thread that ties a announcements together. Apple is customarily flattering good a presenting a vision. But this year, there was so many to go over that we don’t know how that would have been possible.
Another surface-level reason is that Apple announced a few facilities that are utterly identical to products Google is operative on. Both companies are releasing dashboards for your phone that will tell we how many you’re regulating it (answer: too much). Apple went a prolonged proceed toward regulating a presentation problem on iOS by adding facilities that have prolonged been on Android: grouped notifications and a ability to spin notifications off yet going spelunking by your settings.
Both companies expelled new versions of their particular protracted existence frameworks that concede mixed inclination to “see” a same digital objects in space. Google’s resolution is cross-platform and depends on “cloud anchors,” while Apple’s resolution can work locally, with inclination communicating directly and not promulgation any information to a cloud.
The new chronicle of Apple Photos on iOS borrows a ton of things from Google Photos. It has a “For You” territory that automatically puts neat small effects on your photos. It has some-more modernized search, that allows we to fibre lots of modifiers together to find what you’re looking for. It also has suggested sharing, where Apple Photos can brand who’s in your cinema and offer to emanate a common manuscript with them.
All of those things already exist on Google Photos, yet as with AR, Apple’s proceed of doing things is unequivocally graphic from Google’s. Apple keeps photos end-to-end encrypted, and it’s unequivocally transparent that a AI works on-device instead of disposition on a cloud infrastructure.
But we consider a reason that this year’s WWDC felt a small Googley is that both companies are perplexing to transparent a prophesy of computing that mixes AI, mobile apps, and a desktop. They’re clearly streamer in a same ubiquitous direction.
As a initial example, take Shortcuts on iOS and Actions / Slices on Android P. Both are attempts to get intelligent assistants to do a improved pursuit of communicating with apps. The thought is to concede we to do a things you’d routinely do in an app and bust it out into your phone’s hunt or into a intelligent assistant. we consider it’s an sparkling trend, yet we do worry that in both cases there’s a risk of a aged Microsoftian “Embrace, Extend, Extinguish” plan on a horizon.
All we unequivocally wanted to hear from Apple was that it’s regulating Siri (or during slightest adding mixed timers), yet a association chose not to residence those concerns; instead, it introduced Siri Shortcuts. Shortcuts are formed on a Workflow app Apple acquired, and we consider they’re a sincerely intelligent proceed for Apple to supplement functionality to Siri yet wanting to accumulate as many information as a Google Assistant.
It’s also a fascinating instance of a opposite philosophies of these dual companies. With Actions / Slices on Android P, app developers simply make a garland of things accessible to Google Assistant, and afterwards users go acid (or asking) for them. Instead of configuration, there’s a clarity that we have to trust Google to only figure out what we want. Because Google is so good during that, we have high hopes that it will work.
But with Shortcuts, we have to do a lot of a pattern yourself. You demeanour for an “Add to Siri” button, we set your possess prohibited word, and maybe even sequence them together if you’re a energy user.
Siri can do some of a appurtenance training things to emanate suggested shortcuts that Google Assistant can do (on device, of course), so a differences here aren’t as large as they competence initial appear. But for a many partial on Android, we put your faith in Google to figure it out; on iOS, we configure it.
If there’s an area where it’s transparent that both Apple and Google are meditative along identical lines, it’s relocating mobile apps to a desktop. Again, their approaches here are as radically opposite as a companies are.
Google has been putting Android apps on Chrome OS for a while now. They’re not ports; they’re only true Android apps regulating on Chromebooks, and that means that they don’t feel local to Chrome OS. There are some good integrations (like notifications), yet we can’t resize windows yet. Basically, Google’s proceed was to chuck a beta out into a world, afterwards iterate. That iteration has taken longer to govern on than I’d like, yet it’s happening.
Apple, on a other hand, is looking to find a proceed to make iOS apps feel native to a Mac — so many so that it’s substantially not even scold to call them iOS apps. (Apple told me that it’s also not scold to call them “ported” apps either.) It was a unequivocally Google pierce to announce this was function so distant forward of a developer release, yet it’s a unequivocally Apple pierce to insist that a apps feel local to a Mac and to exam these apps before pity APIs with a world.
In both cases, as Chaim Gartenberg and we talked about here, a idea is to take some of a movement in mobile apps and move it behind to a desktop. There’s a approval that a proceed we are regulating a laptops could advantage from mobile apps. Ironically, this is precisely what Microsoft has been struggling to grasp with Windows — nonetheless a disproportion is that iOS and Android have a many incomparable bottom of apps to work with.
It’s satisfactory to contend that Apple is behaving only a small some-more like Google when it comes to a ultimate goals, yet it’s also satisfactory to contend that both of these companies see a same trends function in computing, and so they are triangulating their platforms in interrelated ways.
Despite all a similarities, there’s still one massively critical difference. It’s not remoteness (though that’s a large one). It’s that Apple is going to do a improved pursuit of removing a innovations into people’s hands. When iOS 12 comes out after this year, it’s going to land on hundreds of millions of devices. When Android P ships after this year, it will strike a little fragment of Android’s implement base. And that is perpetually a pivotal advantage: Apple ships.