Consumers are display some-more seductiveness in Apple’s Siri-powered HomePod orator than they did in a Apple Watch when that product debuted, according to new information from Raymond James.
This suggests a HomePod will be a pound strike this holiday season.
According to a investigate note published by Raymond James on Friday, 14 percent of iPhone owners devise to buy a HomePod. When a association did a identical consult forward of a Apple Watch launch, only 6 percent of iPhone owners were meddlesome in shopping Apple’s initial wearable.
While Apple still hasn’t suggested quarterly sales numbers for a Apple Watch, a company’s “other products” category, that includes a Apple Watch, Beats Speakers, AirPods and more, increasing 31 percent year on year. Raymond James pronounced it expects that expansion to continue. HomePod could assistance a category.
Apple still has an ascending conflict to stand opposite existent intelligent home products such as a Amazon Echo, however. Sixteen percent of iPhone owners devise to buy an Echo, Echo Tap or Echo Dot from Amazon. Eighteen percent devise to buy a Bose speaker, that doesn’t have any arrange of intelligent home control functionality. Just 2 percent of those surveyed are meddlesome in appropriation Google Home.
Raymond James remarkable that, total with a 5 percent of iPhone owners who devise to buy a Beats or Apple speaker, Apple indeed comes out forward of a Amazon Echo in terms of consumer squeeze intention, with a total 19 percent of iPhone owners formulation to buy possibly a HomePod or a Beats product forward of a 16 percent formulation to buy an Echo.
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