ATAP goes AWOL during Google I/O | TechCrunch


For a final few years, Google’s skunkworks ATAP unit always hold a possess keynote during I/O, Google’s flagship developer conference. Often, this was where Google would uncover off a many initial and engaging projects — and sometimes, this ATAP keynote was indeed some-more fun than a larger, flashier I/O keynotes. This year, however, ATAP is nowhere to be found on a I/O schedule.

According to a news from Business Insider progressing this week, a ATAP team’s goal altered after a former lead Regina Dugan decamped to Facebook, where she hold justice during that company’s F8 discussion usually a few weeks ago. That substantially explains a deficiency during I/O, too.

Unlike X, Google’s distant some-more sly “moonshot” division, ATAP always used I/O to uncover off its latest prototypes, either those were miniaturized radar sensors for gesticulate detection, jackets with embedded sensors (which Levi’s has now incited into a product), Project Ara (the modularized intelligent phone that was eventually cancelled) or a new complement for authenticating users though passwords. Some of those unsuccessful — infrequently spectacularly — though since a group saw itself as a “band of pirates,” that kind of disaster was ideally excusable (even expected) — and since ATAP usually worked on short-term projects, that wasn’t unequivocally an emanate anyway.

Today’s ATAP, underneath a new personality Rick Osterloh, however, doesn’t seem to be utterly as freewheeling as a progressing incarnation. It’s also some-more secretive, reduction initial and some-more focused on operative on products that can be monetized faster.

That’s obviously better for Google’s bottom line — and today’s Google is clearly some-more focused on that than it was usually a few years ago. But while we might not see an ATAP keynote during I/O anytime soon, chances are we will now see a chronicle of this during Facebook’s F8 instead. That is Google’s loss.

Shortly after we published this story, Google responded. “It’s business as common for ATAP,” a orator told us. “About a year ago, they became partial of a hardware group underneath Rick Osterloh, where their aim is to move products and record into Google’s hardware products, that we might move to marketplace or confederate into the portfolio, or use elsewhere within Google.”

We asked Google for some-more information about ATAP’s deficiency though have not perceived a response yet.

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