AT&T’s DirecTV Now follows Sling TV, YouTube TV in hiking …

As of Aug 1, prices for all of DirecTV Now’s packages will boost by $5, creation a cheapest buy-in for a live TV use $40 per month for 60-plus channels.

Accordingly, a company’s “Just Right,” “Go Big,” and “Gotta Have It” bundles will cost $55, $65, and $75. These offer 80-, 100-, and 120-plus channels, respectively.

The new pricing is allied to PlayStation Vue or YouTube TV, and follows hikes by a latter and Sling TV. It also comes shortly after a $85 billion Time Warner takeover by DirecTV Now’s primogenitor company, ATT.

The conduit shielded a pierce as a approach to “continue delivering a best probable streaming knowledge for both new and existent customers” by “bringing a cost of this use in line with a market.”

It did recently launch a cheaper alternative, WatchTV, accessible as partial of “Unlimited More” information skeleton or as a $15 standalone service. This offers only over 30 channels however, and no sports or internal options. It also lacks any DVR functions.

Apple is scheming to get into a video diversion itself, building an strange line-up of TV programming for launch in 2019. The association is even rumored to be deliberation a bundle of Apple Music, Apple News, and strange video subscriptions, that competence poise a plea reduction to DirecTV Now than services like Netflix and/or Amazon Prime Video, depending partly on how most it costs.

Apple is reportedly spending some $1 billion on a video side of a equation, and has lined adult exclusives with J.J. Abrams, Jennifer Aniston, M. Night Shyamalan, Oprah Winfrey, Reese Witherspoon and other large Hollywood names.

Supported Apple platforms for DirecTV Now embody a iPhone, iPad, and Apple TV. iPhones and iPads contingency be using iOS 10 or later.

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