From headlining an Oscars ad to personification during a company’s CES 2018 party, John Legend and Google have a quite good operative relationship. The latest partnership saw a artist constraint his latest strain video “entirely on Google Pixel 2.”
The strain video for “A Good Night” only premiered early Friday morning, and Legend sat down with Google for an interview about a strain and artistic process. There is also a behind-the-scenes video display a process, with several Pixel 2 and Pixel 2 XL units being used. The phones can be seen in both handheld and hulk steadicam rigs with a third-party camera app being leveraged.
Legend pronounced a preference to fire with a Pixel was innate out of how “the camera is amazing,” and how he and his group “were preoccupied by a thought of regulating a smartphone to film a large bill strain video, a video that brings a smartphone dating knowledge to life.”
The strain and a video are about a enchanting night where we accommodate someone we immediately bond with and can prognosticate a destiny together. You’re single, dating, substantially regulating all a apps people use now (I haven’t antiquated given a appearance of Tinder, etc., though it’s a fascinating epoch in romance), and not anticipating someone special.
Meanwhile, a award-winning artist records that sharpened with a smartphone was “really seamless.”
We’re so used to doing all with costly cameras when we do these vital shoots. But a knowledge of filming with smartphones felt unequivocally healthy and a peculiarity from Pixel was amazing.
Later on, Legend goes on to plead how record has turn “more permitted and democratized,” ensuing in “a bonus for creativity and gives so many some-more people a ability to tell their story and demonstrate their vision.”
This video and artist is a important get for Google and goes true after Apple’s “Shot on iPhone” branding, advertisements, and billboards. For what it’s value (and given a corporate “interview” and formerly work on ads together), Legend says he is a user of Google services, citing Duo to speak to his family. As a “big Google fan,” he uses “Google Docs, Maps, Drive, Calendar and others all a time.”
Assuming Legend — who seems flattering technologically savvy given how a video touches on enlightenment and online dating — listened about a merits of a Pixel’s camera on his own, it shows that Google is creation a low impact with the possess hardware opposite all fronts and users.