Essential cancels a subsequent smartphone, destiny of a association in doubt

It sounds like the Essential Phone is dead. A news from Bloomberg says a smartphone startup has “cancelled” a subsequent smartphone. The company, that was once valued during a billion dollars before ever shipping a product, is now “considering offered itself.”

Essential introduced itself to a open in 2017 as a new record association founded by Andy Rubin, co-founder of Google’s Android OS. Its initial product was a Essential Phone, a high-end, slim bezel smartphone with a notched shade and ceramic body. The Essential Phone launched in Sep 2017 with a flattering bad initial impression. The phone was delayed 3 months from a strange launch window, and early business had their private information leaked by Essential patron support, an occurrence Rubin called “humiliating.” The phone was originally $699, though bad sales fast led to a cost dump of $200. Bloomberg says Essential sole “at slightest 150,000 to date, according to a chairman informed with a company.”

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