Jefferson Graham previews a new state-of-the-art Essential phone from Andy Rubin, a creator of a Android mobile height on #TalkingTech.
RANCHO PALOS VERDES, Calif. — Andy Rubin, credited as a father of a Android mobile handling platform, is behind during it with a new phone that promises to solve some of a vital consumer issues with stream smartphones.
Based on a initial look, it doesn’t.
We listened to Rubin pronounce and spent some time with a Essential phone during a Code discussion here. We now have a softened thought of what issues Rubin’s new phone is perplexing to solve than a ones kind of buried on a new Essential website.
Rubin says he wants to “solve consumer problems” with both his new phone, out in Jun starting during $699, and other products down a line, such as an Amazon Echo-like speaker.
Let us count a ways:
No box needed. For a Essential phone, Rubin and staffers contend we won’t need to buy a appendage protection because it’s not needed. The phone is done of stronger titanium element it says won’t scratch, hole or bend. In a assembly with association boss Niccolo de Masi, he demonstrated by dropping a phone onto a table several times. And on a website, a association goes serve by arrangement a phone descending onto concrete.
Dongle free. You can leave all those cords and wires during home. The captivating connector on a behind of a phone is a place for chargers and accessories, like a $50 360 camera. Essential says a phone is “cord free.”
Goodbye, bezels. Like a new Samsung Galaxy S8, a bezels (the simple support of a phone) have been private for a thinner physique for an “edge to edge” display. In a side by side comparison, de Masi showed how a Essential, with a 5.7-inch screen, was indeed smaller than a 5.5-inch iPhone 7 Plus because a physique itself was thinner.
Better camera. The Essential has not one, though twin picture sensors, that Essential says will furnish 200% softened low-light performance.
Despite Apple and Samsung carrying a close on many smartphone purchases, Rubin told a Code throng he believed he had a genuine shot of removing in there and apropos a vital player.
“We are financed to go for it,” he said. “This is a pitch for a fences.”
Getting consumers to give adult on longtime habits like iPhone and Galaxy use is tough. And formed on what Essential has to offer — an Android phone that could be worse — but not indestructible, dongle giveaway with a somewhat incomparable perspective and good camera sounds good on paper.
Just ask HTC, Huawei and some of a other companies with some of those facilities that are perplexing to do conflict with a large guys.
Indeed, a Huawei Mate 9 has a twin camera complement from camera colonize Leica, a 5.9-inch LCD shade and promises a battery that will final two days. The new HTC U11 touts a new approach to navigate, by squeezing a phone. It has both a Amazon Alexa and Google Assistant built into a phone and is waterproof.
So a Essential has a work cut out for it. It’s not a usually state of a art phone out there perplexing to wean consumers divided from a large guys. Apple alone sells some-more than 200 million iPhones annually.
Richard Windsor, an researcher with Edison Research, calls a Essential “another good looking, easy to use phone….but we can’t see how it does anything that is not already available. We sojourn unconvinced with regards to what is special and opposite about Essential Products and think that many consumer wiring buyers will feel a same way.”
To be fair, in a demo, a phone feels and looks like a state-of-the-art appurtenance that indeed does do what Rubin promises.
But is that enough?
We demeanour brazen to a full, hands-on examination when a Essential phone is released.
You can listen to a #TalkingTech podcast on Apple Podcasts, Stitcher, Tunein and wherever else we like to hear good online audio. You can follow me on Twitter, @jeffersongraham. Are we hyped on regulating your hands to fly a drone? Let’s discuss about it!