Consumer Intelligence Research Partners (CIRP) estimates that Apple has sole 3 million HomePods in a US, and has a ‘small though meaningful’ marketplace share …
The association estimates that between Mar and June, HomePod saw a share of a intelligent orator marketplace roughly double to 6%. This compares with 70% for Amazon Echo and 24% for Google Home.
It took a tiny share of a marketplace from both Amazon and Google. Still, Amazon has a two-year conduct start, and Amazon and Google any have a low-priced device that accounts for during slightest half of section sales, so it’s not transparent how most serve Apple can settle itself in a marketplace but a some-more rival model.
Market share of march doesn’t meant most here: Amazon’s cheapest Echo device strictly retails for only $50, and is frequently on sale during significantly reduction than this. It’s into incentive squeeze domain for many, and others have mixed units widespread via their home. Indeed, CIRP’s possess information shows that roughly 35% of Echo owners have between dual and 4 of them.
Apple’s HomePod, in contrast, is a worldly orator complement costing $349 – creation it a $750 squeeze if we wish stereo. It’s competing with Sonos and Bose, not Amazon.