HomePod Struggling to Gain Market Share Alongside Cheaper Amazon Echo and Google Home Speakers


Apple’s costly HomePod orator accounted for usually 6 percent of a U.S. intelligent orator commissioned bottom by a fourth entertain of 2018, according to investigate organisation Consumer Intelligence Research Partners (‘https://www.cirpllc.com/’).

CIRP estimates that a U.S. commissioned bottom of intelligent speakers reached 66 million units final quarter, suggesting that HomePod sales in a nation have totaled around 3.96 million units given a orator became accessible to sequence in Jan 2018. Apple does not divulge accurate HomePod sales figures.

By comparison, a Amazon Echo and Google Home accounted for a autocratic 70 percent and 24 percent of a commissioned bottom respectively as of final quarter, with both products proof to be renouned holiday gifts.

At $349, a HomePod is significantly some-more costly than a Amazon Echo and Google Home. The small, entry-level Amazon Echo Dot and Google Home Mini models in sold were accessible for as low as $25 during a holiday season, while a HomePod is usually accessible in one size.

“Amazon and Google both have extended indication lineups, trimming from simple to high-end, with even some-more variants from Amazon. Apple of march has usually a premium-priced HomePod, and expected won’t benefit poignant share until it offers an entry-level product closer to Echo Dot and Home mini,” pronounced CIRP co-founder Josh Lowitz.

To urge sales, many resellers offering a HomePod for $249 during a holiday season. Even now, a orator is accessible for $279.99 during Best Buy (‘https://www.bestbuy.com/site/apple-homepod-white/5902411.p?skuId=5902411’), a $70 bonus compared to a cost on Apple.com.

In fairness, a HomePod also launched dual to 3 years after many of a competitors, and sales sojourn singular to a United States, United Kingdom, Australia, Canada, France, Germany, Spain, Mexico, China, and Hong Kong. But but a steeper cost cut, a orator faces an ascending battle.

In Apr 2018, well-connected researcher Ming-Chi Kuo pronounced Apple was “mulling” a “low-cost version” of a HomePod (‘https://www.macrumors.com/2018/04/13/kgi-lower-priced-homepod-rumor/’), potentially due to shipments of a stream chronicle being “far next marketplace expectations.” A news out of China pronounced a lower-cost HomePod could be labelled between $150 and $200 (‘https://www.macrumors.com/2018/03/07/lower-priced-homepod-150-to-200-dollars-rumor/’) in a United States.

It’s misleading if Apple would be peaceful to recover a HomePod orator with defective sound peculiarity contra a stream model. Last year, a Chinese news pronounced a lower-priced HomePod could indeed be a Siri-enabled Beats orator (‘https://www.macrumors.com/2018/05/21/low-priced-homepod-beats/’).

CIRP bases a commentary on a consult of 500 U.S. owners of a HomePod, Amazon Echo, and Google Home, surveyed from Jan 1-11, 2019, who owned one of those speakers as of Dec 31, 2018.

Article Link: HomePod Struggling to Gain Market Share Alongside Cheaper Amazon Echo and Google Home Speakers (‘https://www.macrumors.com/2019/02/05/homepod-market-share-q4-2018/’)

The Echo and Google Home is rabble compared to a HomePod. The HomePod needs to be compared to other high finish speakers. It’s like comparing a BMW to a Toyota and Honda.


If it were half a stream cost things competence be a small different. As is, a product is really singular in what it can do.

Sound is amazing. And a cost justifies it. If we can’t means it buy a google home or relate that has rabble sound .

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