Earlier this week a 2011 rival FPS Brink suddenly became free-to-play, announced usually by a brief news post on Steam.
At QuakeCon this weekend, we spoke with Bethesda’s VP of Marketing and PR Pete Hines and asked him what fueled a sudden decision. It turns out a reason is flattering simple: “Why not?”
“Todd Vaughn a VP of Development and we had talked about it and arrange of kicked around this idea,” Hines told me. “Last year we consider we had reduced it to like 99 cents [during a sale], and we were like ‘why don’t we only make it free? Like, because not?’”
“Just make it giveaway and let people download it, and maybe they’ll buy a DLC and maybe they won’t, though let’s only try it.” Hines continued by observant “The diversion has been out for forever, how most income are we unequivocally creation off a 99 cents [sale]?”
Hines pronounced they motionless to “just put it out giveaway and see if people like it and people play it.” Since apropos free-to-play, Brink has seen a poignant (if still modest) surge in a actor base, attack a rise of 2,600 indicate players a day after a change was made.
Brink wasn’t really good perceived during launch (you can watch a examination above, or read it here), though Hines thinks it was left it in a improved state than people remember. “It had a issues behind when it initial launched,” Hines explained, “but we consider we updated it and got it to a indicate where it was fun and stable.”
Hines resolved by observant “I like perplexing stuff, we like throwing people off guard… It’s QuakeCon, we do fun things around QuakeCon.”
Tom Marks is an Associate Editor focusing on PC gaming during IGN. You can follow him on Twitter.