Tech giants Facebook and YouTube thwarted in bid to secure cut of TV ad market

Facebook and YouTube have been given a cold shoulder by a attention physique that measures radio audiences, a blow to their attempts to captivate advertisers divided from normal broadcasters.

The Broadcasters Audience Research Board (BARB), that measures observation opposite channels and online video services, pronounced a internet giants were incompetent to pledge arguable observation total or that adverts would not seem subsequent to descent videos.

The tech companies are fervent to be recognized by BARB given the information influences how advertisers allot their budgets. The body’s stamp of capitulation would meant some-more revenues changeable from normal broadcasters into Facebook and Google’s pockets.

Google, which…

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