The initial ads for Apple’s HomePod are all about music

Apple has expelled a initial ads for a arriving orator system, HomePod, that put a concentration on a speaker’s place in a home as an audio device, featuring energetic content set to a likes of Kendrick Lamar’s “DNA” and Big Boi’s “All Night.”

The ads are quintessentially Apple: brief and dynamic. The company’s use of Lamar’s “DNA” — a strain about black temperament in an rough multitude — feels telling. The lyrics “I got loyalty,” seem like it’s some-more about a faithfulness of a customers, who will be taking a chance on a device as a association wades into an already swarming field.

Apple non-stop preorders for a $349 device progressing this week, and it’s approaching to start shipping on Feb 9th.

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