What a Heck Is Google’s Plan for Android Wear?

The LG Watch Sport and Movado Connect. (Image: Alex Cranz/Gizmodo)

Take a impulse and ramble over to the online Google Store. You’ll see pleasing photos of every product announced yesterday, and if we click on a links we can buy any of a equipment done by Google (including final year’s Google Home) or done for Google (a whole lot of headphones and phone cases). But Android Wear, and a whole slew of smartwatches powered by it, are nowhere to be found. What’s adult with that?

As 9to5Google initial noted, a Android Wear page is still live, though Android Wear is nowhere to be found on a Google Store page. If we navigate to a Android Wear page, you’ll find that a LG Android Wear watches launched progressing this year—and formerly sole in a Google Store—aren’t even accessible any more. It feels like Google only sensitively axed a whole territory of a device lineup. If it isn’t branded as being Made by Google or Made for Google afterwards it has no place in a Google Store.


The result: bad Android Wear looking rather pathetic. Once seen as a intensity opposition to Apple’s watchOS, it has struggled to say a balance opposite given Apple’s strong watch strike a scene. According to IDC it powers inclination from only one of a tip 5 wearable brands accessible today, and that code (Fossil) is ranked series five.

And Android Wear isn’t only removing creamed on sales, either. It seems like Google is creation a unwavering preference to omit a platform—first by failing to discuss it during Google I/O and afterwards by not releasing a Made by Google Android Wear product. That’s a problem since Made by Google products are ostensible to be Google’s many pristine countenance of a software. We saw this goal with both a new Pixelbook and Pixel 2, and we’ve seen it formerly with a Pixel smartphone and Chromebooks that have come before. For Google, a handling system, not a hardware, is ostensible to be a star of a show. So a miss of a Made by Google Android Wear device speaks volumes.

This is, nevertheless, a unequivocally uncanny time to impugn Android Wear. In February, a handling complement saw a many full featured recover nonetheless in a form of Android Wear 2.0, and over a summer, a whole brood of watches from makers like Fossil, Michael Kohrs, Movado, and Tag Heuer launched with Android Wear inside. While these watches might not be relocating off shelves like a Apple Watch, they’re still forever improved looking devices, and Android Wear 2.0 has a intensity to be each bit as good as watchOS.

This should be a time for Android Wear to shine, not slink in a shadows.

Reps from Google and partners like Michael Kohrs, regularly positive Gizmodo over a summer that Android Wear wasn’t going anywhere any time soon. In fact, Michael Kohrs announced that all of a watches going brazen would be intelligent and would expected have Android Wear inside. So where a heck is a Pixel Watch Google? Without it, how accurately are we ostensible to know what carrying Google Assistant on your wrist can mean?

We’ve reached out to Google for comment.

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