Andy Rubin’s firm, Essential, usually announced a entrance smartphone; a Essential PH-1, yet everyone’s job it “the Essential Phone”.
“Who is Andy Rubin?” You competence ask. Well, he’s indeed deliberate by many to be a “father” of a Android platform, he co-created it, done a garland of cash, and afterwards left it in Google’s able hands, streamer to greener pastures that culminated in his initial of Essential and this code new phone. Which, incidentally, is also formed on a Android height he helped produce.
The Essential Phone has begun shipping to pre-order customers, with a association confirming a fact in a Tweet. Essential began holding pre-orders usually over a week ago and business perceived notifications around email that their inclination would be shipping within a week of those initial orders. The Tweet confirms Essential is following adult on those plans.
“We’re commencement to boat Essential Phone! Please demeanour out for an e-mail currently with tracking info. We conclude everyone’s patience!”
And there’s good reason to trust a Essential PH-1 competence give Google’s possess Pixel brand, a inheritor to a Nexus series, a run for a money. How is that? Allow me to explain…
I’ve used a Google Pixel XL for 12 months straight, save for when we tested other handsets. we unequivocally puncture a Google Pixel and figured I’d substantially be removing a Google Pixel 2 as shortly as it came out.
Why? Simple, we like Android, we like removing updates as shortly as they’re ready, and we hatred bloatware. Prior to a Pixel, we used Nexus phones. In this respect, we theory we am something of a Google purist.
But Andy Rubin usually threw a large tool into a mix. The Essential Phone has been rumored for awhile, yet given it forsaken there has been a outrageous volume of hype around a handset and we consider a reason for this is threefold:
- The Essential Phone will get Android updates for dual years.
- The Essential Phone has good specs and it looks brilliant.
- The Essential Phone will expected cost reduction than a Google Pixel 2 (and it ships with 128GB of storage as standard).
The initial reason is a many critical here, as no one else in a space – save for Google – is doing it. Samsung doesn’t, conjunction does LG, OnePlus, Sony or Huawei.
Android fragmentation is now an supposed fact of life inside a Android space and, usually, a usually approach around it was with a phone done by Google. With a Essential Phone, however, we now have another option. And I’d disagree it is a distant some-more appealing choice too.
Google has also confirmed, now that Android Oreo is official, that it has been operative closely with a series of a partners, including Essential, to get Android Oreo out to handsets before a tighten of 2017.
Android Oreo should be attack a Essential Phone really shortly as well. Google released a following matter about when Android users can pattern Oreo on their phones:
“We’re pulling a sources to Android Open Source Project (AOSP) for everybody to entrance today. Pixel and Nexus 5X/6P builds have entered conduit testing, and we pattern to start rolling out in phases soon, alongside Pixel C and Nexus Player. We’ve also been operative closely with a partners, and by a finish of this year, hardware makers including Essential, General Mobile, HMD Global Home of Nokia Phones, Huawei, HTC, Kyocera, LG, Motorola, OnePlus, Samsung, Sharp and Sony are scheduled to launch or ascent inclination to Android 8.0 Oreo.”
Currently, usually about 15% of ALL Android phones are using Android Nougat. This figure is stupidly low given usually how many Android phones there are in dissemination and shows that, notwithstanding large developments in Android’s functionality, a emanate of fragmentation shows no signs of abating.
The categorical emanate for this is spread; many Android phone makers have too many phones to conduct good – it would take too many time and too many apparatus to emanate builds of a latest program for all a handset variations.
Essential could make a lot of friends in this context by ensuring a phone – it’s usually phone – gets updates in a timely, Nexus-style fashion. Nokia has pronounced it wants to do something identical with a Android phones too, so it is good to see some phone makers finally addressing a emanate of fragmentation once and for all.
Like Tesla, Essential is building a business around one, peculiarity product and it is ensuring it works and offers value since it knows this is what savvy shoppers indeed wish from a phone in 2017.
The thought that we can run a phone, meaningful it will get updates for a whole time we possess it, that looks good and functions good is not a new idea. This is what Apple built a iPhone business around, so it’s no warn that Essential is holding a root from a book.
The Essential Phone is also flattering unique-looking. It’s not an iPhone clone, it strives to be different, both in a outdoor aesthetics and how it works. You get a sense that all has been checked, checked, and afterwards checked again.
There is no headphone jack (boo hoo), a fingerprint scanner is on a back, and while a camera was apparently a bit squiffy initially, a new refurbish from Essential has bound many of a problems, yet word on a travel suggests it’s not utterly as good as a Google Pixel’s setup.
Essential is also being really despotic on what gets onto a phone. Bloatware has been kept to an comprehensive smallest – and this relates even if we buy it around Sprint, that is kind of opposite and flattering cool.
This is what Google is perplexing to do with a Pixel phone – make it into an Android iPhone of sorts. And adult to now, it was kind of doing it by itself, yet it really has some foe in a form of a PH-1 now, so a subsequent doubt is this: can Essential sell some-more phones than Google?
Potentially. The hype and greeting to a Essential Phone has been mostly really positive. The cost of a handset is also cheaper than what Google will expected sell a Pixel 2 during (the Essential Phone costs $699) and these factors, total with a phone’s glorious looks and design, could good place it in front of a Pixel 2 after this year.
The Essential Phone is now accessible to buy during Sprint. The handset will cost we $699 unbarred (and it’ll work on Verizon) or, if you’re looking to widespread a cost, we can franchise a phone for $29.17 over 18 months.
I know we am intensely tempted by a Essential Phone. It is simply one of a phones we am many vehement about contrast out. And with a recover date scheduled for Q4 in a UK, it looks like we won’t have to wait too prolonged before removing my hands on one.