YouTube TV Declines To Add Turner To Lineup 05/23/2017

  • by Wayne Friedman
    , Staff Writer,

    Yesterday

Skinny TV bundles from new practical MVPDs — multichannel video module distributors — are critical about one pivotal word: Skinny.

Some startling news: One of a bigger new digital use efforts,
YouTube TV, won’t be holding any Turner networks. But it competence not be for a reasons one competence typically consider when it comes to normal compensate TV deals with wire networks.

John Martin,
CEO of Turner, pronounced that YouTube TV “politely” declined Turner’s offer to let a practical MVPD lift a channels, including CNN, TBS and TNT. 

“We said, ‘We would
like we to lift us,’ and they said, ‘No,” pronounced Martin, in vocalization an attention conference. Sure, income was a care — though from a opposite perspective.

“[They] started
with a sell cost they wanted to work behind from, and they filled adult their bucket with other networks,” pronounced Martin.

All practical MVPDs are looking to structure new consumer packages
costing $35 to $40 a month package for around 40 channels. Seems YouTube TV had to make choices to get to that level. Even then, other attention executives, such as Bob Bakish, president/CEO of Viacom,
believe this competence not be adequate to secure profitability.

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What’s in for YouTube?

Right now, it’s pitching a package focusing on all a vital promote networks, as good as
an progressing understanding done with wire network group, A+E Networks.

Still, some of this seems strange. Turner networks move in big, broadcasting-like viewership — tip networks among all cable
channels. Shouldn’t that be what YouTube is going for — generally deliberation other wide-ranging digital video platforms?

One premonition seems to be a regard over sports: TNT has a
major unchanging season/playoff understanding with a NBA. Martin theorized YouTube TV had expected used adult many of a calm bill carrying live sports.

In a past, normal compensate TV providers
didn’t have to make these kind of choices. Deals could be done to embody probably all kinds of wire networks — adult to 200 to 300 — for many normal cable, satellite, and telco TV
packages, costing $90 to $125 a month. Big observation TV networks groups were roughly always a vital inclusion — if not necessity.

Ultimately, for many, a pivotal word is what “skinny”
in this regards means: No sports programming. Sports typically have a really high cost for TV network/channel owners — that needs to get upheld on to consumers. Many new services DirecTV Now, Sling
TV and others offer options for sports and non-sport programming/channels.

Viacom says it’s looking for even reduce consumer monthly cost packages. The association is mulling a streaming package
of party channels (non-sports)  available for between $10 and $20 a month.

Back to YouTube TV and Turner: Martin says YouTube TV could supplement Turner in a future. Still, he warns
about timorous destiny spare network gold deals and a effects on TV network groups.

“A lot of companies that have extrinsic brands, or can’t compete, will go away.”

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