YouTube TV is Losing Money, But is There a Path to Profit?

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Like other practical MVPDs, YouTube TV is a money-loser.

That’s a bad news. “Even worse, there doesn’t seem to be an apparent trail to not losing money,” Bernstein researcher Todd Juenger explained in a Weekend Media Blast research on YouTube TV released Friday. “The financial indication doesn’t scale.”

YouTube TV doesn’t mangle down a financials publicly, though Juenger estimates that YouTube TV is losing about $5 per month per sub, though straightforwardly admits that a toughest arrogance in creation that calculation is a CPM on a product. Given a current, comparatively tiny distance of YouTube TV’s underling base, that’s not a element series for a deep-pocketed association like Google and a parent, Alphabet.

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